Joel Bonnema is the founder and owner of Bonnema Wealth Management, LLC. He has been advising individuals, families and business owners with their wealth management needs for over 25 years.
Before starting Bonnema Wealth Management, Joel spent 17 years as an integral member in helping Miller Russell & Associates, Inc. (M/R) grow into one of Southwest's largest independent wealth management firms. During his tenure he opened the San Diego office which included managing the San Diego Symphony Pension, chaired by Nobel Laureate Dr. Harry Markowitz who won the Nobel Prize for Modern Portfolio Theory (MPT). Prior to his time at M/R, Joel spent seven years with Charles Schwab & Co., Inc. in various positions including Regional Manager of Advisor Services in Southern California and Arizona. Joel is a CERTIFIED FINANCIAL PLANNER™(CFP®). Joel received a Bachelor of Science in Economics from California State University, Long Beach in 1986.
In addition to serving clients in Arizona and California, Joel and his wonderful wife Racquel, spend their time enjoying all the splendor of the Southwest including golf, tennis, surfing and competing in triathlons (Racquel only!).
Growing up hard work, perseverance, and self-reliability were characteristics that were taught to me by my dad from the time that I was very young. I was also taught that in order to have any kind of success one must be kind-hearted, compassionate, and selfless. I believe that all of these go hand in hand in order to live a happy, healthy, and fulfilling life.
Meeting new people is the most enjoyable part of my job as an advisor. I love to learn about people’s past and the road they traveled on to get to where they are today. Every person has a story, and they want to tell you their story. I take time to learn about their families, their successes and failures, their dreams and fears. I learn as much as I can because I want my clients to know that they will always be taken care of. I am here to care and work for them.
I feel it is important to support the neighborhoods and cities in which we live and work. I am committed to giving back to the community. I dedicate hours every month to various organizations that are committed to transforming lives and building healthy communities. Athletics have also been a very big part of my life. I fell in love with endurance sports, such as marathons and triathlons, because it is similar to the work I do every day. I follow a plan to ensure success at my race, just as I help my clients with their financial and investment plans to ensure they accomplish all of their goals and live the life they want to live.
I have worked as a Registered Investment Advisor since 2009. Before that, I worked for Charles Schwab for ten years. Over this time, I have worked with clients from all walks of life. I love helping people through the transitions of life. This can be a new job promotion, a baby, divorce, death and most importantly, retirement. All of these events can be scary and come with uncertainty. I do all that I can to take the stress of managing their financial affairs throughout the highs and lows that life can bring. I want my clients to live the life they want to live.
Over the years, I have gained additional knowledge that will allow me to help my clients with various situations that they are dealing with. I currently hold the designations Certified Financial Planner™ (CFP®) and Certified Divorce Financial Analyst™ (CDFA™). I have also completed the Professional Fiduciary Certification Program offered by the University of California school system. I am able to guide my clients through the various situations that they encounter throughout their lifetime. I am with them every step of the way.
Lukas Bonnema Client Relationship Manager
Lukas is our Client Relationship Manager, who brings years of customer service to his role and has a passion for helping clients resolve their unique challenges. Before joining Bonnema Wealth Management, Lukas gained experience working in both Human Resources and the Financial Services industry, notably working at companies such as Qualcomm Inc. and TD Ameritrade Institutional. Lukas holds a Bachelor of Arts in Political Science at the University of California, Los Angeles and has passed both the Series 7 and Series 63 FINRA examinations. Lukas is currently working toward obtaining a CERTIFIED FINANCIAL PLANNER™(CFP®) designation.
On his free time, Lukas enjoys spending time with his lovely wife, Michelle, and his family, friends, and church small group. His other hobbies include surfing, tennis, and pickleball.